Uneven Lab – Blog
Only by knowing where we are can we build new paths to success.
Optimizing Your Catalog in the Shopping Graph: Feed, Structured Data and AI Visibility
Shopping Graph: What It Is and Why It Determines Product Visibility Google's Shopping Graph is a knowledge graph specialized in products: it aggregates data from Merchant Center feeds, indexed product pages, reviews, availability, prices and structured attributes to...
AI-Ready Content Strategy for E-Commerce
Writing Category Content That Answers AI Queries Modern ecommerce content strategy requires an approach that goes beyond simple search engine ranking. Category content should not just describe products but interpret user intent, anticipating questions and purchase...
European Accessibility Act: reaching 27% of new users
The evolution of the European regulatory landscape is driving a radical transformation in the way we conceive digital products and services. At the center of this change is the European Accessibility Act, a directive that represents not just a compliance obligation,...
SEO for Fashion E-Commerce: How to Turn Visits into Sales
The contemporary digital landscape requires fashion companies to deeply reflect on how to capture consumer desires. Implementing a Fashion e-Commerce SEO strategy doesn’t just mean placing keywords—it means building a digital ecosystem capable of responding to fluid...
Lead Generation and SEO: Attracting Qualified Leads Organically
The Strategic Role of SEO in Lead Generation In today's digital landscape, implementing a Lead Generation SEO strategy means building an ecosystem capable of reaching users exactly when they express a specific need, turning organic search into a steady stream of...
The new SEO KPIs: measuring success in the AI era
From Measurement to Strategic Intelligence In today's digital landscape, correctly defining and monitoring SEO KPIs marks the boundary between an intuition-driven strategy and a data-driven approach. For a company aiming for sustainable growth, it is no longer enough...
Strategia SEO Internazionale: espandere il business oltre i confini
L'espansione verso nuovi mercati geografici rappresenta una sfida che va ben oltre la semplice traduzione di testi o l'adattamento linguistico di un'interfaccia. Implementare una strategia SEO internazionale significa, prima di tutto, comprendere le dinamiche di...
SEO Competitor Analysis: Identifying Weak Spots in Your Industry
The Strategic Importance of Competitive Analysis in SEO In today’s organic search landscape, understanding your competitors’ moves is no longer optional—it is the cornerstone of any growth strategy. A thorough SEO Competitor Analysis allows you to map the digital...
SEO for Furniture Stores: Bringing Customers into the Showroom
An inclusive and technically flawless ecosystem In today’s digital landscape, the integration of visual aesthetics and technical functionality represents the fundamental pillar for the success of an e-commerce business. When we talk about SEO for Furniture Stores, we...
Accessibility Audit in Design: Saving Before Development
Introduction to Digital Accessibility in the Modern Web The evolution of the modern web calls for a deep reflection on how interfaces interact with human diversity. A Design Accessibility Audit is not simply a technical compliance check; it represents an ethical and...
Why the Corporate Blog Is Still Essential for Selling.
Content Strategy and Organic Positioning in Modern Marketing In today’s digital landscape, a brand’s communication can no longer be limited to simply showcasing products or services. Understanding the importance of a corporate blog means recognizing a tool capable of...
Migrating to Shopify: a guide to avoid losing traffic and rankings
Scalable Infrastructure and Reduction of Technical Debt Today’s e-commerce landscape demands a level of technological flexibility that many legacy platforms can no longer ապահով. When a brand decides to undertake a Shopify Migration, it’s not simply switching...
Strategic SEO Audit: the first step toward a successful project
The Strategic Vision Behind Every Audit In today's digital landscape, organic visibility is no longer the result of isolated technical tweaks — it's the product of a big-picture vision. A Strategic SEO Audit is the foundation on which to build a solid, long-lasting...
Beyond SEO on Shopify: Optimizing eCommerce for AI
AEO Optimization for Shopify in the Generative Search Landscape The digital landscape is undergoing a radical transformation that shifts the focus from simple indexing to direct answers delivered by generative engines. In this context, AEO Optimization for Shopify is...
EEAT Optimization: How to Demonstrate Expertise to Google in 2026
In the contemporary digital landscape, the concept of editorial quality has undergone a profound transformation, shifting from simple keyword relevance toward multidimensional validation of the author. EEAT optimization represents today the foundational pillar for...
Generative Engine Optimization: Ranking on AI
Why Everything Changes for Online Businesses The evolution of the digital landscape has brought about a radical transformation in the way users interact with information online, making Generative Engine Optimization the foundational pillar for every business that...
Stanca Law for Micro-Businesses: The Risks of a Non-Accessible Website
Web Accessibility: A Legal Requirement Even for Micro-Businesses The New Regulatory Landscape for Small Digital Businesses The evolution of Italy's digital landscape is bringing to light an issue that small business owners often overlook: web accessibility. Many small...
Digital Showroom: Why Your Furniture Brand’s Website Isn’t Selling (and How Visual SEO Can Save It)
Why Furniture Brand Websites Don't Convert at the Local Level In today's competitive landscape, simply having a static online storefront is equivalent to remaining invisible. Often, the main problem lies in a website development process that doesn't account for the...
Design Passion, Pixel by Pixel.
I believe that behind every new idea, every project, and every business, there is a passion.
My philosophy has always been to share your passions, nurturing them with goals and strategies aimed at achieving new milestones, pixel by pixel.
Valerio Burioli – CEO
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