When we started reviewing photo optimization for an ecommerce site The spark came from a practical question: why were some product pages struggling to stand out compared to category pages, despite solid content? We at Uneven Lab put photo optimization back at the...
Winter GEO Strategy! There's a specific time of year, usually between the end of November and the beginning of February, when an almost surreal silence falls in the offices of many of our SME clients. For those working in the pest control and extermination sector,...
Activity: Writing SEO Content for an International E-commerce Catalog In this project, the brief was clear: expand the catalog across multiple countries while maintaining identity and continuity. During the SEO content creation, we noticed that search intents differed...